Since the early days of marvellous Melbourne, the city has been synonymous with elegance and style. Over the years it has evolved into a place that beats to its own drum and fosters young creatives in all fields of design and fashion.


Melbourne’s retail renaissance continues to go from strength to strength with major international brands, including designer luxury labels and high street fashion chains, choosing to open their flagship stores in Melbourne to cement the city’s reputation as the fashion capital of Australia.

As you arrive in the world’s most liveable city for the Volvo Ocean Race, how about considering these five Melbourne must-shop destinations.

The District Docklands, home of the Volvo Ocean Race

After enjoying the sights and sounds of the Volvo Ocean Race Village, enjoy a leisurely stroll to the neighbouring The District Docklands. Enjoy some retail therapy at the recently launched centre that houses a variety of brands from General Pants Co to Hype DC as well as retail giants H&M. With New Zealand brand Canterbury and Japanese-Chinese variety store Miniso to follow, The District Docklands is a new shopping experience for Melbourne.


The District

The District Docklands - Home of the Volvo Ocean Race Melbourne Stopover


Melbourne laneways and arcades

A trip to Melbourne would not be complete without getting a little lost amidst the laneways and arcades that typify the city. They are punctuated by some seriously stylish boutiques, including local designers LIFEwithBIRD, Nevenka, Alpha 60 and Kuwaii. For the finishing touches of any outfit, the city’s best accessories can be found at Christine (ladies), Lord Coconut (men), Craft (home to Victorian makers’ goods) and e.g.etal (a gallery-style display of contemporary Australian jewellery). And for up and coming designers and one-off treasures, Design A Space is the place to go. St. Collins Lane is the latest destination for fashion in the city centre and is home to a range of luxury boutiques. Paris labels, Sandro and Maje, opened their first Australian flagship stores here, as did UK fashion house, REISS. They sit alongside international brands including Debenhams, TAG, Coach, Furla and The Kooples. On Level Two, The Aviary offers al fresco dining and sweeping city views.


StCollins Lane

St Collins Lane is the latest destination for fashion in the city centre


Chadstone, the fashion capital

Chadstone doesn’t it call itself The Fashion Capital for nothing. The shopping centre is home to almost 600 retailers including some of the world’s most iconic luxury designer stores, premium international retailers, and an exciting collection of flagships. Its recent $660 million evolution has reinforced the centre as one of the leading shopping centres in the world, with more than 70 new retail stores, two new dining precincts and a new cinema complex. In April, Chadstone welcomed Australia’s only LEGOLAND® Discovery Centre so the little ones can be kept entertained during a shopping spree. Chadstone is located half an hour south east of the city and is accessible via a free shuttle bus.

Emporium Melbourne and its decadence

Since opening its doors in 2014, Emporium Melbourne has carved itself a name as a must-visit on any Melbourne shopping expedition. It houses 225 shops and eateries over seven levels of retail heaven and boasts the largest collection of Australian designers under one roof. Highlight stores include Melbourne’s own Scanlan Theodore, Gorman, Mr Simple, Godwin Charli and Autonomy. Japanese Giant Uniqlo chose this location for its first Australian store, as did Zoo York, The Waiting Room by Dr Denim and Calvin Klein Watches + Jewellery. From here, it is easy to reach neighbouring shopping precincts QV, Melbourne Central, The Strand Melbourne and major department stores Myer and David Jones. Undercover walkways help to create one of Australia’s largest retail precincts, with more than 1000 retailers within two blocks.



Emporium Melbourne has carved itself a name as a must-visit on any Melbourne shopping expedition.


The hipster hubs of Fitzroy and Collingwood

On the other side of town, just 10 minutes north of the city, Gertrude Street, Fitzroy, is brimming with must-visit boutiques. Locally designed garments can be found at Leonard Street, The Signet Bureau, Alice Edgeley, Meagan Park and Tiffany Treloar. While those with a penchant for international style can head to Bruce and, for a touch of the bohemian, Who Invited Her. Rose Chong’s Costumiers is a must-visit for the eccentrically-inclined. Just around the corner, Smith Street is also home to a host of shopper-havens, Including In.cub8r where a range of local artisan pieces are on offer, and bespoke footwear designer Preston Zly.

From South Yarra to Armadale

The city’s southside exudes luxury and its retailers emanate this vibe. Toorak Road in South Yarra and Malvern Road in Toorak are both home to a collection of high end designer stores, while Chapel Street remains one of the city’s most famed shopping destinations. Starting from Toorak Road, the street is lined with a broad range of fashion brands, from Melbourne’s own A’Esque, Gorman and White Suede to exclusive Australian designer stores including Zimmerman, Aje and Scanlan Theodore and fast-fashion favourites such as Dotti and Sportsgirl. A tram ride away, High Street, Armadale is a haven for leading Australian and international designer labels. Highlight stores include Melbourne designers búl, Lisa Barron, Thurley and Megan Park and bespoke accessory designer Stephanie Browne. The precinct also boasts one of the largest collections of bridal boutiques and services in a single location.



Gorman - Chapel Street - Melbourne's Own